McDonalds Restaurant just opened up a new branch in Paris, but it would hardly be recognizable to fans of the chain’s burgers and fries. The new cafe is the latest part of an experiment the company began last December when it opened its first stand-alone McCafe in Toronto.
McDonald’s is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36, 538 outlets. The McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald’s has opened a restaurant that doesn’t serve any burgers or fries. The chain has been selling salads and fresh coffee for years, but previously this had been alongside its traditional burgers and milkshakes. McDonald’s primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and desserts.
Chipotle Mexican Grill
Chipotle Mexican Grill, Inc. is an American chain of fast food restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and burritos. The company has released a mission statement called Food with Integrity, which highlights its efforts in using naturally-grown ingredients, and serves more naturally raised meat than any other restaurant chain.
McDonalds Restaurant History
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California. The first McDonald’s with the arches opened in Phoenix, Arizona in March 1953. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger-shaped head whose name was Speedee. Fast food outlets have become popular with consumers for several reasons. One is that through economies of scale in purchasing and producing food, these companies can deliver food to consumers at a very low cost.
Facts and figures
Focusing on its core brand, McDonald’s began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald’s fully divested from Chipotle through a stock exchange. McDonald’s plans to close 184 restaurants in the United States in 2015, which is 59 more than it plans to open. This is the first time McDonald’s will have a net decrease in the number of locations in the United States since 1970.