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Faraday Future FFZERO1 Concept

Faraday Future

Faraday Future is an Chinese-backed, American start-up technology company focused on the development of intelligent electric vehicles. Faraday Future was established in 2014 and is headquartered in Gardena, California. Since its inception in 2014, the company grew to 1000 employees by January 2016. Their financial partners are LeEco, a Chinese consumer electronics company, led by Jia Yueting.

Faraday Future
Faraday Future

Faraday Future FFZERO1 Concept

Faraday Future’s vision of tomorrow is not the future we were expecting. Based on the company’s utopian teaser video, we were prepared for a sexier take on Google’s koala pod. A Tesla Model S fighter wouldn’t have surprised us, either, given all of the hype comparing Faraday Future with Silicon Valley’s darling Tesla. Or maybe the company would launch with a sleek-but-sensible sports car.

Water, Oxygen, Smartphone: Everything Man Needs to Survive

Feeding our skepticism for a production car is the fact that details on the hardware are scarce. Aside from the performance claims, Faraday only says that four electric motors drive the wheels. There are, however, plenty of details on the more fanciful elements. The FFZERO1’s pilot enters the vehicle through a canopy that tips open like that of a fighter jet. Inside, the single seat cradles the driver at a 45-degree angle while the Halo Safety System can deliver oxygen and water to the driver through a helmet.

Squint Hard Enough and You Might See a Production Car

If you can see through the vapor surrounding the FFZERO1, there are hints at production cars. It is based on the brand’s Variable Platform Architecture, a foundation that Faraday Future says will serve under all of its future vehicles. The company describes the VPA as a “skateboard-style” platform that can be stretched into a wide range of shapes and sizes, but Faraday doesn’t offer any hint as to whether it’s thinking of producing small crossovers or sports cars or sedans or just triangles with four wheels.

Faraday also says the architecture can accommodate anywhere from one to three motors (never mind that the FFZERO1 sports four motors) driving the front wheels, the rear wheels, or all four wheels.

A 1000-hp Stream to Your Eyeballs

In Vegas, Faraday Future also acknowledged a formal connection with LeTV, often described as the Netflix of China and almost certainly the major financial force behind the hopeful automaker. A partnership with the streaming-video provider will fulfill LeTV’s “six screens, one cloud” mantra, which neatly captures the company’s goal to feed your eyeballs via TVs, smartphones, tablets, PCs, theater screens, and, soon, the car. It’s a bit like Google’s strategy.

The tech giant built a smartphone operating system so its ads can follow you wherever you go. Faraday Future will build cars so LeTV can beam Full House reruns and Taco Bell commercials into your daily commute. The future isn’t what we were expecting.

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