Facebook has announced augmented reality realtime overlays to Live videos. The feature is called Masks, and is similar to Snapchat Lenses. However, over the course of a few months, the feature will be making it to Android devices on more countries.
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To use, simply select the “Live Video” icon at the top of the Page, Newsfeed or Timeline and tap on the magic wand icon located on the upper left-hand corner of the screen. Snapchat, which boasts 10 billion daily video views, introduced its “lenses” in September 2015. Earlier this year, Facebook acquired iOS app MSQRD built by Eugene Nevgen, Sergey Gonchar and Eugene Zatepyakin which uses facial recognition to place effects over faces while recording video selfie animations in real time.
Snapchat offers filters and face masks which it calls Lenses. These are now available for rear camera as well. Filters or Lenses are easily the most popular feature on the app so much so that other rivals are exploring on how to add these to their apps as well.
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The feature allows you to add animated overlays to your live videos. Thefilters themselves are pretty similar to what you would find in MSQRD the face tracking and 3D face placement app that Facebook acquired in March. It’s not the first time the social network has experimented with the feature, though the update marks the first time the company has made such a feature broadly available in its main app.
Filters and Lenses
The feature launched in Brazil and Canada today on the Facebook app. When users first open their news feed on the Facebook app, half of the screen will be filled with a camera, where users can add lenses and filters to their photos and videos. The filters, frames and masks are currently Olympics-themed, in time for today’s opening ceremony. And these toys have proved to be quite popular; people are apparently ready to shell out to get their hands on Snap Spectacles.