February 21, 2023

Alliance Data Card Services


Alliance Data Systems


Alliance Data Systems Corporation is a publicly traded provider of loyalty and marketing solutions, such as private label credit cards, coalition loyalty programs, and direct marketing services, derived from the capture and analysis of transaction-rich data.

 Alliance Data Systems
Alliance Data Systems



Ed Heffernan has been responsible for growing Alliance Data into an S&P 500 and Fortune 500 company that has ranked in the top 1% of corporations in terms of shareholder return since he led its initial public offering in 2001. He joined Alliance Data in May 1998 as vice president of mergers and acquisitions, after holding similar positions with First Data and Citicorp, and in corporate finance with CS First Boston.

Alliance Data


That data-driven insight enables us to build dynamic and creative loyalty marketing programs and strengthen and deepen relationships between our clients and their customers. In today’s changing-by-the-minute digital landscape, that’s more crucial than ever. You might not know our name, but you’ve seen what we do. Alliance Data is the engine behind loyalty and marketing campaigns for more than 1,000 consumer-facing companies worldwide across all industries retail, travel, pharmaceutical, financial services, auto, and more.

Marketing and loyalty experts


As providers of branded credit cards for top companies, it’s easy to assume we’re simply a bank but the truth is, we’re so much more than that. Focused on growing our partners’ sales, our team of experts is on the cutting edge of marketing, loyalty and data driven insights making us relationship builders who drive results and create connections. That’s deliberately different, and that’s exactly who we are.

Alliance Data Marketing and Advertising


Alliance Data Retail Services is the second largest U.S. provider of marketing-driven private label and co-brand credit programs designed to increase consumer spend and loyalty. Across multiple touch points, like traditional, digital, mobile and other emerging technologies, Alliance Data Retail helps its clientssuch as HSN, J. Crew, The Buckle, and 90 others create and increase customer loyalty through solutions that engage its nearly 25 million cardholders each day.


      Alliance Data and its businesses comprise N. America’s largest, most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions, driving business growth and profitability for some of today’s most recognizable brands.

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